Apple App Store Search Optimization. Apple many developers were concerned that apple's search ads program was just another way to award popularity to the highest bidders in the app store. When users search for an app, the app store returns a list of apps that are ranked based on a number of factors, including:.
Just like search engine optimization (seo) is for websites, app store optimization is for mobile apps. App store optimization (aso) boosts keyword rankings and improves conversion for your app in the app store and google play. App store optimization is the process of improving the visibility of an app in the app store, with the goal of ranking higher in search results and top rankings.
The reason for this is that search ads appear at the top of a user’s search query, meaning they are the first thing that users see when searching for new apps.
App store optimization (aso) is the process of improving app visibility within the app stores and increasing app conversion rates.the major app stores are app store for ios and google play for android. You can feature up to 10 screenshots on your app store and mac app store product pages. App store optimization serves to increase traffic to an app listing and improve the game’s conversion rate to generate organic app downloads. Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app.
